SmartStyle
SmartStyle - Big Rapids
21400 Perry Ave
Big Rapids, MI 49307
Mon–Fri 9:00 am - 6:00 pm · Sat 9:00 am - 6:00 pm · Sun ClosedSat 9:00 am - 6:00 pm · Sun Closed
Adult $24 · Kids $19
Hair color · Big Rapids, MI · Spring 2026
Quick answer: Hair color services in Big Rapids, MI start at $60 at SmartStyle. 1 location accepts walk-ins 6 days a week in Big Rapids, with online booking available at every salon.
About this service
Professional hair coloring at a walk-in salon includes consultation, application, processing time, shampoo, and a finishing dry. Color services span single-process all-over color (the most common request), root re-touches for color maintenance between full appointments, glaze and gloss services for tone control, and corrective color for shade changes or band removal. Pricing is typically tiered by hair length — short, medium, long, and extra long — because longer hair requires more product and processing time. Most walk-in salons offer both ammonia-based traditional formulations and lower-pH alternatives for sensitive scalps.
A typical color appointment lasts 60-120 minutes from check-in to finish. The stylist starts with a consultation about your goal shade, current color condition, and any allergies. Color is applied in sections (root area first, then mid-shaft to ends), then processed for 25-45 minutes depending on the depth shift. After processing, you'll be shampooed and conditioned, then dried and styled. Most walk-in chains will hold a color appointment for the same stylist if you call the salon directly to confirm — important for color clients, since stylist consistency matters more than for cuts.
Spring 2026 angle
Spring is the most popular hair-color season after the holidays — guests refresh winter dullness with brighter dimensions, root touch-ups before warm-weather events, and lighter overall tones for the months ahead.
Book before Memorial Day events, prom season, and graduation ceremonies fill the schedule.
Available at
1 location offering hair color in Big Rapids. Big Rapids hosts Ferris State University (~10,000 students) along the Muskegon River. SmartStyle Big Rapids inside Walmart serves a primarily Ferris State demographic with seasonal peaks.
SmartStyle
21400 Perry Ave
Big Rapids, MI 49307
Mon–Fri 9:00 am - 6:00 pm · Sat 9:00 am - 6:00 pm · Sun ClosedSat 9:00 am - 6:00 pm · Sun Closed
Adult $24 · Kids $19
Pricing
Hair color pricing in Big Rapids ranges from $60-$110 depending on the salon brand, hair length, and specific tier of service. Below are the typical price tiers across SmartStyle:
| Tier | Typical price | Time |
|---|---|---|
| Color - Short hair | $60-$70 | 60-75 min |
| Color - Medium hair | $65-$80 | 75-90 min |
| Color - Long hair | $70-$90 | 90-105 min |
| Color - Extra long | $75-$110 | 105-120 min |
| Color re-touch (root only) | $40-$70 | 60 min |
What to expect
Stylist discusses your target shade, hair history, and any color allergies or sensitivities.
Custom color formulation matched to your hair length, current color, and target shade.
Section-by-section application — roots first, then mid-shaft to ends — typically 20-30 minutes.
Color processes for 25-45 minutes depending on the depth shift required.
Color is rinsed out, conditioner applied, then a finishing blow dry and style.
Time estimate
60-120 minutes start to finish
Recommended frequency
Full color: every 6-8 weeks. Root touch-up: every 4 weeks. Glaze/gloss: every 4-6 weeks for tone control between full appointments.
Big Rapids tips
Big Rapids hosts Ferris State University (~10,000 students) along the Muskegon River. SmartStyle Big Rapids inside Walmart serves a primarily Ferris State demographic with seasonal peaks.
Avoid the first 2 weeks of Ferris State semesters; Tuesday and Thursday mid-morning are the quietest.
Nearby reference points: Ferris State University, Muskegon River, Hemlock Park.
Local detail
Big Rapids is the county seat of Mecosta County in west-central Michigan and home to Ferris State University. The SmartStyle inside Walmart on Perry Ave serves FSU students, faculty, and Mecosta County residents with daily walk-in haircuts.
Open Monday through Saturday, closed Sunday. FSU academic-year weekends drive the highest volume. Summer weekday mornings are the fastest.
Free parking in the Walmart supercenter lot on Perry Ave, easily accessible from US-131.
Mecosta County Transit provides limited service. FSU students primarily drive or carpool.
Quick answers about hair color pricing, walk-in availability, and what to expect at Big Rapids salons.
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